by Darius Matuschak / @DariusExMachina
As the LCS leagues are growing constantly, more and more fans are visiting the live matches as well. For good reason: You get to sit around like-minded fans and rivals, get to see your favourite players compete live on stage and potentially even get a photo taken with them - if they win that is. After attending the EU LCS for one split, I thought of four simple ways that Riot could improve the on-site experience for everyone attending the LCS venues. These tips focus on the EU LCS, but most of them are applicable for the NA LCS as well. If you have any more suggestions, feel free to let me know in the comments!
1. Introduce more Fanclubs
Even though some people dislike the dedication of the Love Hurts Crew, as someone who comes from traditional sports, this kind of support is exactly what I'd like to see once I enter a stadium. Fans chanting, throwing some banter at opposing fans, everyone getting in the mood for a heated match of League of Legends. But Love Hurts Crew currently is the only official LCS fanclub, there isn't one for the likes of G2, TSM or even Fnatic. This isn't due to a lack of fans though: We already have dedicated fans such as "Roccat Guy" or the regular EU LCS attendee, that has been a Fnatic fan since Season 1. We're not lacking supporters, we're lacking ways of them organizing and showing their united reinforcement for their team. If Riot were to give incentives to form fanclubs or make it easier to do so, that'd be a fantastic way to improve the on-site experience of the EU LCS.
Pictured above: A very dedicated UoL-Fan
2. Improve entertainment during breaks
Breaks are a good thing. They give you the time to grab something to eat, go to the bathroom, have a chat with fellow fans about the match just now. But with up to 6 games happening a day, the EU LCS attendee will encounter a minimum of three and a maximum of five breaks, which can get pretty annoying at times. Although entertainment during breaks is already a thing, it usually revolves around a Riot employee throwing goodies into the crowd - what about having little contests between viewers, comparing game knowledge or a simple game of rock, paper, scissors? This is not a high-priority point of course and should be viewed as a small but simple suggestion on how to fix something that doesn't really need fixing. But it's a suggestion nonetheless.
3. Get a proper ticket design
Although this isn't something I can personally relate to, a lot of friends and colleagues of mine like to keep their tickets to sports matches or concerts and hang them on their wall. By doing so they materialize their positive memories towards something physical, the tickets become a visual aid for their memory system if you will. Although this of course can be done with the current tickets, which are rather bland, blank pieces of paper, improving the ticket design is an easy task that can definitely improve a viewer's relationship with the EU LCS.
Pictured above: A ticket to a football match vs the ticket for EU LCS
4. Selling team's jerseys
Selling team's jerseys Jerseys are an easy and, depending on the team, fashionable way to support a team of your choosing. Not only do you pledge your allegiance financially, but showing up in the team's colours can boost their morale as well - just ask the members of the Love Hurts Crew. It also makes the crowd appear a lot more dedicated towards the action on stage. Therefore, Riot should encourage fans wearing their team's colours by selling their jersey's on the venue - something that already started happening recently at the NA LCS, and very much would be welcomed in Europe as well. Scarfs and other fashionable merchandise could be an option as well.
Pictured above: The NA LCS venue which is already selling team's jerseys on-site
That is it from our side in terms of suggestions on how to improve the LCS on-site experience. Do you have any thoughts or ideas? Let us know in the comments!
If you liked this article, please consider following Darius on twitter, donating a small amount to our Paypal and/or support our work on Patreon. Every piece of support counts and is very much appreciated!